Nintendo Switch, “Labo Takes Shape”

In early 2018, Nintendo announced a series of DIY cardboard kits that would, "continue the company’s mission of putting smiles on people’s faces."

Well, we had the same mission for the Labo launch film. Our spot features magical stop-motion animation, originally scored music, colorful sets, and a wonderful cast that combine to put a smile on the face of anyone watching.

Accolades:

2018 YouTube Ad of the Year - Ad That Taught Me